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The AnyRefer platform allows businesses, and experts to promote their businesses. There is opportunity to connect with clients and get referred by referrers. We believe that there is power in the referral force. The main concept or theory of AnyRefer is the three way trust. The first user refer a business owner or an expert in the platform (second user) to a friend (the third user) because of the positive experience and great service provided by that business owner or expert. The third user (the person to whom the referral was made to) can contact the expert or business owner. AnyRefer notifies all the parties about the transactions. If the transaction between the third user and the second user is successful, then the first user will get an incentive (can be anything from a gift card to a discount or percentage of a sale)..